A question I often see in forums and groups is: How do I get my target audience to read my content? Content promotion is hard enough on its own and few companies manage to reach any audience at all, let alone prospects. How then do you ensure that your B2B content reaches the largest section […]
Ever since B2B companies started using content marketing as a means to educate and engage prospects, a new business blog or two are launched every week with much gusto and six months later, killed with much sadness. That is not to say that a B2B blog cannot be successful. Several companies such as CoSchedule, Buffer, […]
What pops up in your head when I say B2B content marketing strategy? A blog? SEO? Not bad. While these are the most common components of a content strategy, we’re barely scratching the surface here. Strategic content marketing is a little more complex, but pays off in a big way. Take the example of business insurance […]
